Parents who feel duped by claims that Baby Einstein videos were brain boosters for their infants and toddlers can now get a refund for old merchandise from The Walt Disney Company.
The company has agreed to cough up the cash through an extended DVD return policy after a lengthy campaign by a coalition of educators and parents, who complained Disney's marketing materials implied their videos for babies under two years of age were beneficial for cognitive development.
The move to compensate some customers comes after Baby Einstein — a Walt Disney Company — stopped using some claims following a complaint lodged with the U.S. Federal Trade Commission by the Campaign for a Commercial-Free Childhood.Tell me this isn't kinda sad:
But when Murray's active daughter "just stayed planted for the entire length of the video," he became troubled by her response and ditched the DVD. He also found academic studies that questioned their value for young children.So we shouldn't just plop our kids in front of the TV? Huh... never would of thought of that.
I guess maybe now we can tell parents that these DVDs are educational